The group was established in 1990 by the creation of Tycoon Enterprises, area devoted to marketing and trademark licensing. In few years, Tycoon had transformed the licensed business for most clients, who saw their interests multiply since the firm started representing them. By the year 2000, Tycoon had expanded to the rest of Latin America.
Tycoon Entertainment Group was founded in 1998. This move gave the firm not only knowledge and management of major entertainment brands, but also two important platforms to market these and other properties of the medium - the distribution of music and DVD content, and production of Live entertainment.
In 2008 Tycoon Entertainment announced the launch of a new business area, Lifestyle & Wellbeing, placing itself at the front of today’s most relevant industry trends in what relates to audio visual content and complementary products for a healthier lifestyle.
In 2009 the live show branch reached its final consolidation through the integration of: Tycoon Gou Producciones, today the market leader in the production of children shows in Latin America.
Today, the name Tycoon is synonymous of excellence, audacity and good practices in each of its divisions.